OverviewSeth Brinkley is a second-generation carpenter, a craftsman of the highest order, and a long-time friend. Brinkley Construction & Carpentry is a two-man, family operation, focused on small, detailed custom builds for homes. Reimagined stairwells, cabinetry, bookshelves, and more, it all comes down to simplicity and quality.
Visual IdentityThe R and I - the N and K, locked together edge to edge. Nothing about it reads as decorative; it reads as engineered, each letter cut to the exact width it needs and no more. Two parallel rules run above and below the mark like a level line or a stud line on a framed wall, giving the wordmark the structure of something built rather than typed. 
Brand SiteThe design strips away almost everything a typical contractor site leans on: no hero video, no stock imagery of handshakes and hard hats, no oversized claims about quality. What's left is closer to a portfolio than a pitch. Project photography runs full-bleed and vertically stacked, each image doing its own talking, captioned only with the plainest possible facts.
Collaborators
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Client Team
Seth Brinkley

Live Work
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