Google Pixel
Giving connected smart devices a try
without leaving the couch
Identity
•
Writing
OverviewHardware this good is wasted in a product photo. Google Pixel's product pages needed to do more than list features — they needed to put the devices to work in front of the people deciding whether to buy them.
OverviewShow the ecosystem, not the ecosystem's specs. Rather than treating the store as a features list, the pages were built as a place to actually use the devices: getting directions to a ramen spot from your watch, finding a lost Pixel Bud by walking your phone around the room like a metal detector. Every interaction was chosen because it was uniquely ordinary, and could never be produced on a sales room floor.
Collaborators
Dani Meluski-Jiminez
Joe Branton
Matt Singleton
Lewis Hazen
Jinsoo Ann
Client Team
Aaron Hill
Live Work
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