Project Overview

The average teacher doesn't have spare hours to hunt for supplementary materials, vet their accuracy, and adapt them for the classroom. When time runs out — and it always does — they reach for what's easiest. But traditional curriculums fail to tell the full story. WAMS had 327 primary sources, 194 life stories, and nearly 2,000 unique vocabulary words to fill that void. What it needed was a platform that made all of that easy to use.

We evolved WAMS from a rigid, digital-textbook experience into an elegant, elevated library — thoughtfully designed to be as delightful to explore as it is practical to use. The redesign touched every layer: brand, art direction, content architecture, and the CMS powering it all.

Collaborators

Megan Moore, Strategy
Megan Jax Jackson, UX
Joe Branton, Design
MK Perry, UX
Nate Witte, Dev
Gabe Molochko, Dev

Client team

Leslie Hayes
Allyson Schettino
Kelly I. Aliano

Services

Brand Narrative
Copywriting

Live Site

www.wams.nyhistory.org

Year

2026

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Women & the American Story

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ResearchBrand PositioningNamingVerbal IdentityCopywriting

Visual IdentityArt DirectionWeb & DigitalEphemeraEditorial Design

Research
Brand Positioning
Naming
Verbal Identity
Copywriting

Visual Identity
Art Direction
Web & Digital
Ephemera
Editorial Design