The beauty of Bryce Canyon, right in your backyard.
Trex and REI Co-op have a long-standing partnership focused on sustainable innovation. The REI Signature Camp at Bryce Canyon features elevated tent platforms designed to minimize environmental impact from visiting campers. Trex needed a way to share their expanding product line, where fans of the REI Signature Experience could bring it to their backyard.
To stay in budget for developer hours while still providing an intentional expansion of the project scope, we created a signal webpage within the existing components of the client’s website. We partnered with a content creator, someone who brought enthusiasm and a local understanding to Instagram reels. The art direction leaned into the tactile quality of REI’s Signature Experiences and the human charm of backyard life.
Direction
Animation
Wes Cathon
Voice + Site Copy
Aidan Molloy
Development
Production
Lindsey Parker