Give On-The-Go A Try From Your Couch
Campaign, Copy, Accesibility – 22-25
The magic of Google’s on-the-go devices is best experienced in real life. To give consumers a test drive, we partnered with Google to create an immersive experience for the Google Store’s product detail pages where shoppers could try out connected devices in real-life scenarios – like getting directions to that new Ramen spot on your Google Watch, to using your phone to find a lost Pixel Bud in your living room.
Combining storytelling and interactive 3D technology, showcasing the benefits of cross-product ownership with Google’s ecosystem in consumers' everyday lives and bringing next-level interactivity to branded ecomm experiences. The Pixel product team liked our first demo experience so much that they asked us to introduce the next two phones and paired devices in our digital dollhouse world.
Creative Director: Dani Meluski-Jiminez
Design: Joe Branton
3D Design + Animation: Matt Singleton
Strategy: Jinsoo Ann, Megan Moore
Development: Luiz Sordi, Jeff Penano
Producer: Claudia Rosario
Campaign, Copy, Accesibility – 22-25
The magic of Google’s on-the-go devices is best experienced in real life. To give consumers a test drive, we partnered with Google to create an immersive experience for the Google Store’s product detail pages where shoppers could try out connected devices in real-life scenarios – like getting directions to that new Ramen spot on your Google Watch, to using your phone to find a lost Pixel Bud in your living room.
Combining storytelling and interactive 3D technology, showcasing the benefits of cross-product ownership with Google’s ecosystem in consumers' everyday lives and bringing next-level interactivity to branded ecomm experiences. The Pixel product team liked our first demo experience so much that they asked us to introduce the next two phones and paired devices in our digital dollhouse world.
Creative Director: Dani Meluski-Jiminez
Design: Joe Branton
3D Design + Animation: Matt Singleton
Strategy: Jinsoo Ann, Megan Moore
Development: Luiz Sordi, Jeff Penano
Producer: Claudia Rosario