Google Pixel
Interactive Shopping
The magic of Google’s on-the-go devices is best experienced in real life. To give consumers a test drive, we partnered with Google to create an immersive experience for the Google Store’s product detail pages where shoppers could try out connected devices in real-life scenarios – like getting directions to that new Ramen spot on your Google Watch, to using your phone to find a lost Pixel Bud in your living room.
Combining storytelling and interactive 3D technology, showcasing the benefits of cross-product ownership with Google’s ecosystem in consumers' everyday lives and bringing next-level interactivity to branded e-commerce experiences. The Pixel product team liked our first demo experience so much that they asked us to introduce the next two phones and paired devices in our digital dollhouse world.
Role / Services
Concepting, Story, Copywriting
Credits
Direction
Dani Meluski-Jiminez
UX Design
Joe Branton
Jinsoo Ann
3D Design + Animation
Matt Singelton
Wes Cathon
Story + Site Copy
Aidan Molloy
Development
Luiz Sordi
Jeff Penano
Kali Ruppert
Production
Claudia Rosario
Interactive Shopping
The magic of Google’s on-the-go devices is best experienced in real life. To give consumers a test drive, we partnered with Google to create an immersive experience for the Google Store’s product detail pages where shoppers could try out connected devices in real-life scenarios – like getting directions to that new Ramen spot on your Google Watch, to using your phone to find a lost Pixel Bud in your living room.
Combining storytelling and interactive 3D technology, showcasing the benefits of cross-product ownership with Google’s ecosystem in consumers' everyday lives and bringing next-level interactivity to branded e-commerce experiences. The Pixel product team liked our first demo experience so much that they asked us to introduce the next two phones and paired devices in our digital dollhouse world.
Role / Services
Concepting, Story, Copywriting
Credits
Direction
Dani Meluski-Jiminez
UX Design
Joe Branton
Jinsoo Ann
3D Design + Animation
Matt Singelton
Wes Cathon
Story + Site Copy
Aidan Molloy
Development
Kali Ruppert
Production
Claudia Rosario